Choosing your graduation track is an important step. The International Communication and Media programme offers three distinct paths: Branding & Activation, Public & Corporate Affairs and Content Strategy & Engagement.

Answer 16 questions about how you think, create, collaborate and imagine your future career. At the end, you will receive a personalised match across all three tracks.

Still doubting?

Let your answers point the way.

Discover how strongly you match with B&A, P&CA and CS&E—and use the result as a starting point for your choice.

Take the graduation track test →The test opens inside this ICM website.