Strategy & insight
Brand Communication · Corporate Communication · Globalisation & International Marketing · Consumer Psychology
Professional bachelor · 3 years · 180 ECTS · English-taught
Three years.
One global journey.
Earn a professional bachelor degree at Thomas More by combining communication strategy, creativity, media production and international experience.
How ICM works
Broad by design.
Personal by choice.
In the first two phases, everyone follows a broad curriculum across strategy, society, media, creation and professional practice. In phase three, you shape a distinctive profile through one graduation track.
All phases combine knowledge with application. You do not just study communication—you research, design, write, produce, pitch and reflect.
01
Phase 1 · Explore
Build a broad foundation.
Discover the building blocks of international communication and find out where your own strengths begin to emerge.
Create & produce
Visual Design · Digital Lab · Audio & Video Production · Copywriting
Connect across cultures
Intercultural Perspectives · International Professional Skills · Language selection
Work on a real brief
ICM Starter Kit · Inspiration Lab
02
Phase 2 · Go international
Challenge your perspective.
Move from foundations to strategic choices, advanced creative work and an international learning experience.
Deepen your thinking
Branding & Media Strategy · Strategic PR & Public Impact · Audience Research & Analytics
Sharpen your craft
Graphic Design · Video & Podcasting · Professional Discourse & Persuasion
Take on the challenge
Communication Challenge brings strategy, teamwork and production together.
Choose your international semester
Study exchange or an international minor programme.
Phase 3 · Specialise & launchChoose your lens.
Choose your lens.
Start your career.
Specialise in Branding & Activation, Public & Corporate Affairs or Content Strategy & Engagement. Connect with industry and finish with an international internship.
Compare graduation tracks ↗CS&E
P&CA
B&A
What you graduate with
More than a list of courses.
A professional profile that combines strategic confidence, creative versatility and intercultural intelligence.
Analyse audiencesBuild strategyCreate conceptsProduce mediaLead projectsPitch ideasCollaborate internationallyUse AI responsiblyBuild communitiesManage reputation
Possible careers
Your track opens doors.
ICM prepares you for hands-on communication roles in agencies, brands, media companies, public organisations, start-ups and international teams. Your track gives your profile an extra focus—not a narrow limit.
Branding & Activation
Create brands, campaigns and experiences that people notice and act on.
- Brand strategist
- Creative planner
- Advertising account executive
- Campaign manager
- Activation or event manager
- Media planner
- Employer branding specialist
Public & Corporate Affairs
Build reputation, trust and dialogue between organisations and their stakeholders.
- Corporate communication adviser
- PR consultant
- Public affairs assistant
- Internal communication specialist
- Media relations officer
- Public relations manager
- Crisis communication adviser
Content Strategy & Engagement
Turn content, channels and formats into meaningful audience relationships.
- Content strategist
- Community manager
- Social media strategist
- Digital editor
- Content producer
- Audience engagement specialist
- Creator partnership coordinator
Across all tracks, graduates also move into roles such as communication officer, project manager, marketing communication specialist, account manager, content creator or communication consultant.
After ICM
Keep building your profile.
Your ICM degree is designed to lead directly to professional practice. If you want to specialise further, The Media School and Thomas More offer several routes to continue learning.
One Media School. More than one next step.
After graduating from ICM, you may apply for a shortened professional bachelor programme. The exact route and exemptions depend on the programme and your previously obtained credits. You can also choose a focused postgraduate programme.
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