Thomas More University of Applied Sciences · The Media School · Campus De Ham · Mechelen
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International Communication & Media · Professional bachelor · 3 years · 180 ECTS · English-taughtOne of four bachelor’s degree programmes at The Media School, Thomas More Mechelen.

Graduation tracks

Which track fits
the way you create?

Same programme logic. Three creative lenses. Discover what you want your communication work to do.

Compare the tracks

Different focus.
Shared ICM mindset.

All three tracks work with campaigns, storytelling and real-world communication. The difference is the change you want your work to create.

Track 01CS&E

Content Strategy & Engagement

Stories people return to.

Core focus

Turn stories, formats and platforms into communities people want to follow, join and return to.

You’ll exploreContent ecosystemsAudience engagementDigital platformsRecurring formatsCommunity building
Imagine yourself…

Build an active community around sustainable fashion—giving members a voice and turning shared values into lasting engagement.

Possible jobs after graduation
  • Content strategist
  • Community manager
  • Social media strategist
  • Digital editor
  • Content producer
  • Audience engagement specialist
If you love campaigns, ask yourself:How do we make people care, join in and return?
Track 02P&CA

Public & Corporate Affairs

Stories that build trust.

Core focus

Build reputations and trust through dialogue with press, influencers, employees, institutions and stakeholders.

You’ll exploreReputationPublic relationsMedia trainingStakeholder dialogueCrisis communication
Imagine yourself…

Support an environmental NGO with a public relations campaign that puts plastic pollution on the public agenda, engages EU decision-makers and the media, and mobilises sustainability influencers.

Possible jobs after graduation
  • Corporate communication adviser
  • PR consultant
  • Public affairs assistant
  • Public Relations Manager
  • Media relations officer
  • Crisis communication adviser
If you love campaigns, ask yourself:How do we make people understand, trust and respond?
Track 03B&A

Branding & Activation

Brands people remember.

Core focus

Build brands people recognise, remember and act on through strategy, identity, campaigns and activation.

You’ll exploreBrand strategyCreative conceptsAdvertisingActivationVisual direction
Imagine yourself…

Develop a bold rebranding campaign at an advertising agency, launch a new product for a global brand or help a promising start-up earn its place in the market.

Possible jobs after graduation
  • Brand strategist
  • Creative planner
  • Advertising account executive
  • Campaign manager
  • Activation or event manager
  • Media planner
If you love campaigns, ask yourself:How do we make people notice and act?

Still doubting?

Let your answers
point the way.

Answer 16 questions about how you think, create, collaborate and imagine your future career. Get a personalised match across all three tracks.

Take the graduation track test →Your result is a starting point for reflection—not a final decision.
Your possible match

60%CS&E

30%P&CA

10%B&A